• The Battle of Flowers® Parade honors the heroic spirit of the patriots of the Alamo, commemorates the victories of San Jacinto and Goliad and celebrates the diversity and heritage of Texas and our nation.
• As the second largest day parade in the United States, the Battle of Flowers® Parade supports the educational, artistic, social and philanthropic achievements of our community’s youth.
• The Battle of Flowers® parade holds the distinction of being the first celebration held in Alamo Plaza and is considered the founding event of Fiesta® San Antonio.
• The parade has entertained our city every year since 1891, except during World Wars I and II as well as the Pandemic of 2020 and 2021.
• This parade is the oldest parade in the nation produced entirely by volunteer women and affords non-profit organizations the opportunity to raise funds with over 45,000 parade seats sold by charities along the parade route each year.